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New migration flows to Mexico are challenging long-established sociocultural configurations. So far, most studies on immigrants in Mexico have focused on singular ethno-national groups rather than paying attention to the intermingling of people. This paper presents an examination of diversification processes occurring in Guadalajara, Mexico. We contend that these are particularly strained because of the continuing frictions with which the country has to deal due to its already-existing diversity. The many forms of discrimination and racism that many Mexicans are subjected to by their co-nationals are often extended to new arrivals. The increasing complexity of migrant inflows challenges established forms of prejudice in everyday interactions. We argue in this paper that the use of superdiversity as a lens to study diversification processes allows us to better understand the changing dynamics currently taking place in Mexico. [ABSTRACT FROM AUTHOR]