The article examines the role of Brazil in the Doha round of the World Trade Organization (WTO) negotiations and the ministerial meeting in Cancun, Mexico. According to the authors, the country was able to step into the role because of the association of global neoliberalism. It notes that neoliberal globalization is distinguished by a noticeable de-emphasis of governmental regulatory functions in favor of financial structures. It cites that the structure of the WTO reflects the regime of neoliberalism and the deterioration in hegemony of the U.S.
*SOCIAL responsibility of business, *GLOBALIZATION, *INTERNATIONAL business enterprises, *INTERNATIONAL relations, *LABOR
Abstract
In last few years Corporate Social Responsability became a hot issue everywhere. As a defensive answer to globalization, I argue MNEs are triyng to harmonize social behavior in order to acomplish international labour standards, mainly in labour and gender. The paper will consider comparative analysis in multinationals social behavior in Brazil and Mexico. [ABSTRACT FROM AUTHOR]
Published
2004
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