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The article reports that though more books have made it to the 2006 weekly charts than ever before, a majority of the bestsellers stayed on the charts only for four weeks or less. With title output in the U.S. approaching 200,000 copies per annum, making in on the lists was easier in 2006, but staying was harder. Several factors contributed to this trend. These include costly publication and publicity efforts, high acquisition costs, money spent on jackets and paper, a hefty advertising and marketing budget. INSET: Applause, Applause.

This section offers news briefs on the book industry. Elizabeth Gilbert's "Eat, Pray, Love" celebrates its 100th week on the trade paper list. Atul Gawande received the MacArthur Award for his research, while his "Complications: A Surgeon's Notes on an Imperfect Science" was a National Book Award finalist in 2002. After 26 printings, "YOU: One a Diet: The Owner's Manual for Waist Management" has three million copies. A chart is presented that shows the best selling hardcover nonfiction as of January 18, 2010.

Reports on the success of author Robert T. Kiyosaki in the best selling market. Number of copies that have been published for his 'Rich Dad Poor Dad'; Status of his 'Retire Young Retire Rich' in the trade paper chart.