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This paper argues that a better articulated conception of stigma can enhance the analysis of popular culture. Beginning with the work on stigma by Erving Goffman and other scholars, the article contends that the stigma sometimes attached to the production and consumption of popular culture is distinct from the low status associated with certain forms of popular culture. Unlike low status, stigma discredits cultural forms and practitioners often rendering them problematic. This reassessment of stigma is applied and developed further through a study of comic books, showing the various ways stigma can operate in popular culture. The analysis suggests that stigma significantly impeded the evolution of the comic book as an art form, illustrating the potential negative effects of stigma in popular culture. [ABSTRACT FROM AUTHOR]

This article is an attempt to evaluate the contribution of the late Erving Goffman to the field of Sociology. In doing so I have attempted to document some of the main commentaries upon Coffman's work — especially those of A. Dawe and A.W. Gouldner — and to evaluate their validity. This paper is presented within the framework of a general overview of Goffman's work and an elaboration of some of the salient themes within it. The intention of the author is to free Goffman from some of the crude overgeneralizations that his colleagues have used in evaluating his writings. In particular, I have attempted to show, in general terms, how Goffman's work is sensitive to ‘structural’ as well as ‘situational’ concerns and also to class, hierarchy and power. It is argued that Goffman's importance has been underestimated. [ABSTRACT FROM AUTHOR]