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The gift tradition is a universal and functional culture pattern that is encountered in all cultures. This tradition has been maintained in both primitive and contemporary cultures. In modern cultures, gift-giving has been offering more opportunities to consumers than previous eras In the gift of gift tradition, it is necessary to be brought together fields such as consumer behavior, history of economy, psychology, sociology, anthropology, and culture in order to be able to examine the behavior of women in buying gifts, giving gifts, and accepting gifts from the others. The purpose of this paper is to try to understand the feelings, thoughts and expectations of women about gift-giving. For this purpose, firstly the concept of gift-giving, and in this direction the thoughts, attitudes, and behaviors of women in gift-giving were thoroughly examined from the past to the present and new suggestions were made as stated in the results obtained from this paper [ABSTRACT FROM AUTHOR]

This paper studies whether intentionality is more prevalent than fairness in social preferences. We do this by introducing a new three-player game in which the choices of neutral third-party arbiters are isolated from any monetary or strategic concerns. This allows us to study the normative preferences of subjects, and to compare the relative weight they give to intentions and inequality. The results show that arbiters are mainly concerned with inequality, while other’s (selfish) intentions seem to play a minor role in their preferences. This result is robust to a series of experimental designs, suggesting that the role of intentions in social preferences might be smaller than implied by the previous literature. [ABSTRACT FROM AUTHOR]