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This paper reports an exploration of the relationship between members' role performance and the benefits they receive from their organizations. The general relationship is interpreted in the context of a "social exchange model" for voluntary associations. Data for the analysis pertain to members of four voluntary farm organizations: Farm Bureau, Farmers Union, National Farmers Organization, and Grange. The data were obtained in a state-wide survey of Wisconsin farm operators in 1965. In general, the data show a moderate relationship, in a positive direction, between benefits and role performance. The benefits tend to differ in the magnitude and, in some instances, in the direction of their relationships to such performance. The findings indicate the importance of taking into account magnitude and direction of relationship, as well as interaction among the benefits and among costs, in order to devise a viable social exchange model of cost benefit relations for voluntary associations. [ABSTRACT FROM AUTHOR]