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The article reports that Florida is becoming the best, albeit most competitive place to publish a newspaper as of May 2008. According to Florida Press Association Executive Director Dean Ridings, Florida has been and will continue to be probably the most competitive newspaper state because everything is right to make the state a great place for a newspaper to do business. The challenges faced by Florida newspapers are also cited.

The article reports on the decision of New York Times Co.-owned "Gainesville Guardian" to launch a weekly issue in the African-American neighborhood of Gainesville, Florida. It states that a protest to the publisher of the new weekly's parent which is the "Gainesville Sun" has been made by the publisher of the "Florida Star" that claimed itself as the oldest African-American newspaper in Florida.