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This paper explores the role of coalition building in the implementation of renewable-energy policy. Applying a discourse analysis framework to wind-energy development in the North West of England, two strong coalitions operating within the wind-energy development arena were identified. By combining this framework with a multicriteria assessment, it is revealed that each coalition had very different priorities during the evaluation of wind-energy schemes. Overall, only when offshore wind is evaluated are there elements of common ground. This technology therefore appears to offer a solution to sharp contrasts in discourse. Based on this assessment, it is concluded that the implementation of national energy-policy objectives is contingent upon the regional government developing coherent storylines to attract the support of as broad a coalition of stakeholders as possible. [ABSTRACT FROM AUTHOR]