1. LA CAPACIDAD DINÁMICA DE RIPOSTAR EN LA EMPRESA: CONFRONTAR ENTORNOS VOLÁTILES.
- Author
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Mendoza, José María
- Subjects
- *
SOCIAL responsibility of business , *ORGANIZATIONAL slack , *BUSINESS enterprises , *SCIENTIFIC literature , *INDUSTRIAL management , *ECONOMIC competition - Abstract
A conceptual and theoretical approach is being made in this paper of a tacit dynamic ability being currently dealt with in scientiic literature on the subject of resources and capabilities which have not so far been looked into with due thoroughness: The responsiveness, the ability to face up to opportunities, threats and crises having an exogenous origin. This capability is essential in a competitive world such as today's and, above all, in those countries working within an open economy setting. A survey is thus being conducted in this paper of the particular capabilities making up this ability, such as the setting-addressed surveillance, the way how reactions are being designed and applied. Further on, this paper includes two examples showing the way how some Colombian companies are managing such a capability. [ABSTRACT FROM AUTHOR]
- Published
- 2013