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2. Evaluating a handwashing with soap program in Australian remote Aboriginal communities: a pre and post intervention study design.
- Author
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McDonald, Elizabeth, Cunningham, Teresa, and Slavin, Nicola
- Subjects
- *
HAND washing , *HEALTH promotion , *SOAP , *INFECTION in children , *ABORIGINAL Australian children , *HEALTH programs , *SOCIOECONOMIC factors , *PREVENTION , *MARKETING , *COMPARATIVE studies , *ECOLOGY , *HEALTH attitudes , *HYGIENE , *MASS media , *RESEARCH methodology , *MEDICAL cooperation , *POVERTY , *READABILITY (Literary style) , *RESEARCH , *SOCIAL marketing , *TELEVISION , *EVALUATION research , *EVALUATION of human services programs ,RESEARCH evaluation - Abstract
Background: The No Germs on Me (NGoM) Social Marketing Campaign to promote handwashing with soap to reduce high rates of infection among children living in remote Australian Aboriginal communities has been ongoing since 2007. Recently three new television commercials were developed as an extension of the NGoM program. This paper reports on the mass media component of this program, trialling an evaluation design informed by the Theory of Planned Behaviour (TPB).Methods: A survey questionnaire taking an ecological approach and based on the principals and constructs of the TPB was developed. Surveys were completed in six discrete Aboriginal communities immediately before and on completion of four weeks intensive televising of the three new commercials.Results: Across the six communities access in the home to a television that worked ranged from 49 to 83 % (n = 415). Seventy-seven per cent (n = 319) of participants reported having seen one or more of the new commercials. Levels of acceptability and comprehension of the content of the commercials was high (97 % n = 308). Seventy-five per cent (n = 651) of participants reported they would buy more soap, toilet paper and facial tissues if these were not so expensive in their communities. For TPB constructs demonstrated to have good internal reliability the findings were mixed and these need to be interpreted with caution due to limitations in the study design.Conclusions: Cultural, social-economic and physical barriers in remote communities make it challenging to promote adults and children wash their hands with soap and maintain clean faces such that these behaviours become habit. Low levels of access to a television in the home illustrate the extreme level of disadvantage experienced in these communities. Highlighting that social marketing programs have the potential to increase disadvantage if expensive items such as television sets are needed to gain access to information. This trial of a theory informed evaluation design allowed for new and rich information to be obtained about community members' beliefs, attitudes and intentions towards teaching and assisting children so safe hygiene behaviours become habit. Findings will support an evidence-based approach is taken to plan future NGoM program activities. [ABSTRACT FROM AUTHOR]- Published
- 2015
- Full Text
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3. Domains and the Intercultural: Understanding Aboriginal and Missionary Engagement at the Mornington Island Mission, Gulf of Carpentaria, Australia from 1914 to 1942.
- Author
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Dalley, Cameo and Memmott, Paul
- Subjects
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CHRISTIAN missions , *ENGAGEMENT (Philosophy) , *ABORIGINAL Australians , *CULTURAL relations - Abstract
The Mornington Island Mission in the Gulf of Carpentaria, Australia, was a site of historical engagement between Aboriginal people and missionaries. In this paper, we apply the theoretical concepts of “domains” and the “intercultural” to the investigation of this engagement between 1914 and 1942, when the mission was overseen by the Reverend Robert Wilson. Through the examination of the removal of Aboriginal children, the establishment of a mission compound and Aboriginal camp and the inclusion of Aboriginal adults into the mission compound through production and economy, we show how mutually constituted domains operated. At the same time, the interaction between Aboriginal adults and children with missionaries within these domains was increasingly intercultural in nature. Thus, both “domains” and the “intercultural” are shown to have relevance to the historical case study. [ABSTRACT FROM AUTHOR]
- Published
- 2010
- Full Text
- View/download PDF
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