The present study bibliometrically analyzes the last twelve years of research carried out on the subject 'gamer consumer behavior listed in the platforms Scopus and Capes Periodicals. In a second moment the study highlights the methodological approaches used and also synthesizes the selected production, classifying and highlighting seven main themes studied for the this area of knowledge and industry segment: a) factors that influence consumer relations, b) communication and gamer consumer behavior, c) gamer and game interaction, d) company and gamers interaction, e) information search for the decision process, f) gamers profile and preferences, and g) agenda suggestion for future research. Finally, each article analyzed and allocated in one of these themes, made it possible to point out the main contributions to this area of knowledge. [ABSTRACT FROM AUTHOR]