1. The Celebrities Lending Their Voices to Meta's New AI.
- Author
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Bobrowsky, Meghan and Krouse, Sarah
- Subjects
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GENERATIVE artificial intelligence , *PUBLIC relations , *PUBLIC relations firms , *MARKETING research companies , *MARKETING - Abstract
Meta Platforms, the parent company of Facebook, has announced deals with celebrities such as Awkwafina, John Cena, Judi Dench, Kristen Bell, and Keegan-Michael Key to use their voices in a new AI assistant. The negotiations raised questions about privacy, compensation, and the control celebrities have over how their likeness is used. Meta is investing billions of dollars in AI products, including augmented-reality glasses and a new mixed-reality Quest headset. The company hopes that celebrity involvement will increase user engagement with its AI assistant. [Extracted from the article]
- Published
- 2024