1. Astroturfing and Public Relations: A New Perspective of Communication.
- Author
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Douida, Amina
- Subjects
- *
PUBLIC relations , *PUBLIC opinion , *SCIENTIFIC literature , *PUBLIC communication - Abstract
Communication and public relations practitioners are sometimes criticized for their use of inauthentic strategies. Among them, astroturfing which consists ofsimulating public opinion while keeping one's identity secret. This issue raises ethical questions in democratic societies A scientific literature is developing on the subject.However, it appears that many definitions of the concept of astroturfing coexist, thus; complicating its study. This article proposes a comprehensive definition of astroturfing that overcomes some of the pitfalls identified in a systematic literature review. Based on this definition, a clear typology of astroturfing tactics is then established. Next, a contingency model is proposed to situate communication tactics on a continuum ranging from grassroots to astroturf. This model is,then,illustrated by three case studies. [ABSTRACT FROM AUTHOR]
- Published
- 2023