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The aim of this study is to examine the ability of a company to utilize customer involvement, benefits derived from it, and the challenges faced in the process of involving customers to participate in new service development (NSD) in different stages of the NSD process by adopting a case study approach. The findings show that a company gained several benefits by involving customers. The company also had the willingness to involve customers in NSD but diverse challenges and other operational development projects affected the realization. The study shows several practical implications that are related to customer involvement in diverse phases of NSD, bringing concrete benefits for a company. Nevertheless, cooperation with external research organizations is almost indispensable for small enterprises. [ABSTRACT FROM PUBLISHER]

The purpose of this case study is to identify and gain knowledge about movie-induced tourism push motivations of SF-Filmvillage visitors (SF as Suomen Filmiteollisuus Oy). Thirty motivational statements used in the study were reduced with principal component analysis into four underlying themes: Control, Novelty, Relaxation, and Nostalgia. Using hierarchical and K-means cluster analyses, the respondents were segmented by found motivational themes into five groups: Controllers, Indifferent, Nostalgia, Comfort Seekers, and Novelty Seekers. The article brings forth new empirical evidence related to Macionis' (2004) Continuum of Film-Induced Motivation model as results implicate that control, novelty, relaxation, and nostalgia could be motivational push forces for general and specific movie-induced tourists. [ABSTRACT FROM PUBLISHER]