1. HOW TO SUCCEED IN E-BUSINESS BY TAKING THE HAIER ROAD: FORMULATING E-BUSINESS STRATEGY THROUGH NETWORK BUILDING.
- Author
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Tung-lung Steven Chang, Carl H. and Peter Ping Li
- Subjects
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ELECTRONIC commerce , *INDUSTRIAL laws & legislation , *INTELLECTUAL property , *INTERNET , *HIGH technology , *RULE of law - Abstract
The global economy has undergone a paradigm shift because of the convergence of digital technology, intellectual property and customer supremacy. The concept of e-business refers to a business phenomenon in which digital technology, intellectual property and customer supremacy are seatniessly integrated with business activities, which alters, and often replaces, the conventional business paradigm at both industrial and corporate levels. Put differently, e-business is about the commitment and capability of companies in various industries to utilize digital technology (particularly the Internet), emphasize intellectual property, and enhance customer satisfaction across the business functions, thus changing the way of doing business from a traditional company-centric, stand-alone paradigm to a new network-leveraged synchronized paradigm. Thus, the Internet-enabled and Internet-transformed companies and industries will become e-companies and e-industries. In the context of e-business and the new economy, the boundaries, of space and time will be increasingly elastic in responding to market changes.
- Published
- 2003
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