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Purpose: This study aims to establish a comprehensive understanding of the intricacies of how individuals engage with deepfakes, focusing on limiting adverse effects and capitalizing on their benefits. Design/methodology/approach: This study conducted a meta-synthesis of qualitative studies on deepfakes, incorporating study-specific analysis followed by a cross-study synthesis. Findings: Based on the meta-synthesis, the study developed an integrated conceptual framework based on the perspectives from the social shaping of technology theory embedding deepfake-related assertions, motivations, the subtleties of digital platforms, and deepfake-related repercussions. Research limitations/implications: The study offers crucial insights into the evolving nature of deepfakes as a socio-technical phenomenon and the significance of platform dynamics in deepfake production. It enables researchers to comprehend the cascading effects of deepfakes and positions them to evaluate deepfake-related risks and associated mitigation mechanisms. Practical implications: The framework that emerges from the study illustrates the influence of platforms on the evolution of deepfakes and assists platform stakeholders in introducing effective platform governance structures to combat the relentless proliferation of deepfakes and their consequences, as well as providing guidance for governments and policymakers to collaborate with platform leaders to set guardrails for deepfake engagement. Originality/value: Deepfakes have been extensively contested for both their beneficial and negative applications and have been accused of heralding an imminent epistemic threat that has been downplayed by some quarters. This diversity of viewpoints necessitates a comprehensive understanding of the phenomenon. In responding to this call, this is one of the first to establish a comprehensive, theoretically informed perspective on how individuals produce, process, and engage with deepfakes through a meta-synthesis of qualitative literature on deepfakes. [ABSTRACT FROM AUTHOR]

Sustainability research has witnessed significant growth over the past three decades, owing to the multiplicity of concerns and innovations to address them. Fake news, on the other hand, is a growing challenge to this dynamic narrative about sustainability and associated innovations. Notwithstanding few attempts to glean insights from literature at the nexus of sustainability, concomitant innovations, and fake news, the current study undertakes an integrative literature review with the objective of comprehending the repertoire of interactions between fake news, concomitant acts of deception, and sustainability-focused innovations. The review yielded 81 research articles published between 1992 and 2022. This collection represents a highly heterogeneous body of work encompassing these dimensions wherein comprehensive frameworks are rare and empirical works have focused on a limited range of innovations and fake news. The paper organizes the extant literature across four key themes and identifies five crucial gaps that have remained underexplored to date. Based on gaps in the literature, a research agenda with a set of thematic pathways and a holistic conceptual framework is presented to serve as a foundation for advancing research in the domain. This study is one of the first attempts to shed light on the menace of fake news in the context of sustainability-focused innovations and provides the necessary impetus for researchers to investigate empirical relationships and causal mechanisms surrounding the triadic nature of interlinkages between sustainability concerns, associated innovations, and fake news. The insights from this study aid practitioners in evaluating innovations from a novel vantage point and devising strategies to navigate potential pitfalls, while also serving as crucial evidence for policymakers to leverage an optimal mix of policy levers to circumvent sustainability concerns and foster innovations amidst the looming crisis of fake news. • The threat of fake news in the context of sustainability and related innovations is a growing concern. • The phenomenon has evoked scholarly interest but is progressing without a strong theoretical foundation. • An integrative review of literature is conducted to holistically map its current intellectual boundaries. • Four thematic focal points and five crucial gaps in the literature are discussed. • A conceptual framework is proposed with set of themes to guide future research. [ABSTRACT FROM AUTHOR]