1. EXPLORING CONSUMERS' HABITUAL BEHAVIOR THROUGH A SMARTPHONE EMBARGO.
- Author
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Luthy, Michael R.
- Subjects
SMARTPHONES ,EMBARGO ,BUSINESS students ,CONSUMER behavior ,GRADUATE students ,STUDENT projects - Abstract
The heart of learning is experience. Whether it is the experience of discussions in the classroom, studying for an examination, working on a project with other students, or pursuing and reflecting on a task independently, the experience can be transformative and lead to new knowledge and insights. The National Day of Unplugging is an event held annually in March. It provided an opportunity for graduate students in a business creativity course to participate and confront, for what has become a habitual consumer behavior to many, an ongoing and near constant use of a smartphone. Participation in the Day experience afforded students the opportunity to gain perspective on their own consumer behavior of technology while providing information relevant to subsequent classroom discussions. The current article presents student reactions to the event and commentary on its use as a pedagogical tool for other instructors to potentially use in their classrooms for discussion and/or replication. [ABSTRACT FROM AUTHOR]
- Published
- 2020
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