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This research examines and analyzes the emergence of literary rhetoric in Āshūrāī poetry in order to educate the audience. The study is descriptive-analytical and employs a reference method based on library data. Based on the results of the research, the Āshūrāī poet, in addition to observing literary rhetoric, takes step towards the rhetoric of edification. The rhetoric of Āshūrā poetry, with the help of three literary branches, follows two lofty goals; it observes simultaneous attention to speech and the audience and aims to spread Āshūrāī culture. The rhetorical components of the poem, using various tools and techniques, become the communication bridge between the speech and the audience and provide a platform for forming the heroic and revolutionary spirit of the audience. In this manner, the world of imagination and the dynamics of Āshūrāī poetry progresses towards a philosophy of Āshūrā at a larger scale, and rhetorical layers aligned with literary rhetoric create a vibrant spirit in the audience. [ABSTRACT FROM AUTHOR]