The article discusses the coexistence of two phenomena in the drama of the second half of the 19th century and the early 20th century. By combining affect and convention, the author seeks to point out the dramatic use of the forgotten plot schemes, characters, and construction solutions, which still remain strongly preserved in the cultural memory of the viewers. These were highly characteristic of the comedy dell’arte, the Russian balagan, which was at the time regaining its popularity in Italy, as well as of the Polish fairy tale. The authors used them in order to evoke in the viewer a certain kind of affectation. This, in turn, allowed them to build ties with the audience based on completely new rules of participation, which gave rise to the theatrical phenomena characteristic of the second half of the 20th century. [ABSTRACT FROM AUTHOR]