1. PRICING POLICIES IN THE AUTOMOBILE INDUSTRY: INCIDENCE OF DEMAND.
- Author
-
Vanderblue, Homer B.
- Subjects
AUTOMOBILE sales & prices ,AUTOMOBILE industry ,PRICING ,PRICE levels ,PRICE level changes ,SUPPLY & demand ,INDUSTRIAL management ,UNITED States economy, 1918-1945 ,RECESSIONS ,PRODUCT quality - Abstract
The article considers the alleged rigidity of automobile prices and analyzes the factors affecting this phase of the industry's pricing policy. The author draws the experiences of General Motors Corporation (GMC). The author argues that price rigidity is a myth, as car prices for model years differ only slightly, with recent models offering better quality and features than earlier models at the same price. The article focuses on the experience of the auto industry in the recession years 1937-1938, when prices remained stable despite a shrinkage in demand. The article claims that automobile manufacturers determine price in advance of production and over the longer term, the trend of quality has been upward, and that of real price (quality considered) downward.
- Published
- 1939