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The objective of this paper is to emphasize, branding as one of the possible ways to take concrete steps towards reaffirming the local values and traditional knowledge of rural populations in Serbia. Based on information gathered in the field, as well as from existing literature sources, the main goal of this study is to promote products from the Visok microregion. Due to very alarming demographic data, this may be the last chance for revitalizing this region. In this study, we highlighted the following products: Pirot kilim (Pirot rug), Pirot/Stara Planina lamb, Pirot Kachkaval cheese, Stara Planina honey, and Stara Planina potato. Besides agriculture, micr oregion Visok also has exceptional tourist potential. The conclusion of this paper emphasizes that the only viable path to revitalization is through planned investment. Such investment would facilitate the development of local infrastructure and help restore the population, thus enabling the creation of sustainable development.

The aim of this research is to determine the change in the spatial distribution of erosion intensity in the territory of the Jablanica River Basin in the period 1971–2016 caused by land use and demographic changes. The Erosion Potential Method (EPM) was used to quantify changes in erosion intensity and to estimate the total annual sediment yield. The research results show that the value of the erosion coefficient decreased from 0.432 in 1971 to 0.360 in 2016. Specific annual gross erosion in the Jablanica River Basin was 654.41 m3/km2/year in 1971, while in 2016 it was 472.03 m3/km2/year. The analysis of proportional changes was used to determine demographic changes and land use patterns in the basin area. In terms of the scale and intensity of the erosion process, three types and one sub-type of population dynamics of settlements and land use changes were distinguished, respectively: progressive, stagnant, regressive and dominant regressive. It was concluded that the results show the significance of demographic and land use changes in the control of the intensity of erosion. The Soil Erosion Map may be useful to planners and land use managers to take appropriate decisions for soil conservation in the basin.

Earthquake effects can be distinctly different in two different countries even if the earthquake has the same level of intensity. Loss and damage caused by the earthquake will be much less in developed countries than in developing countries. Due to its inability to prevent and cope with disasters developing countries are in the focus in this article. This paper presents an approach for detecting the most and the least vulnerable countries of the world and the distribution of their population within different earthquake intensity zones. There is also a summary of the change in world population during the 25‑year period (1990–2015), within continents and earthquake intensity zones as well as a comparison between continents. The population growth is unevenly distributed and highest in the zone with probable maximum intensity VIII. In relation to the World population by earthquake intensity zones, the developing countries have the lowest share of its population among the zone with most destructive earthquakes.

Earthquake effects can be distinctly different in two different countries even if the earthquake has the same level of intensity. Loss and damage caused by the earthquake will be much less in developed countries than in developing countries. Due to its inability to prevent and cope with disasters developing countries are in the focus in this article. This paper presents an approach for detecting the most and the least vulnerable countries of the world and the distribution of their population within different earthquake intensity zones. There is also a summary of the change in world population during the 25‑year period (1990–2015), within continents and earthquake intensity zones as well as a comparison between continents. The population growth is unevenly distributed and highest in the zone with probable maximum intensity VIII. In relation to the World population by earthquake intensity zones, the developing countries have the lowest share of its population among the zone with most destructive earthquakes.