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This article introduces a conceptual model aimed at nurturing the creative economy within waterfront cities, spotlighting Palembang and Surabaya in Indonesia as case studies. The model seeks to uncover underlying trends that fortify creative economic endeavors in these localities, presenting them within a conceptual framework diagram. The research underscores the significance of establishing a conceptual model for optimal practices in creative economy development, specifically tailored to fortify the waterfront areas of Palembang and Surabaya. This study utilized qualitative methods in a sequential approach to assess current field conditions, develop a conceptual model, and integrate diverse data sources, including literature, focus group discussions, and in-depth interviews. The article explores the crucial contributions of various stakeholders – academia, businesses, communities, government, and media – in driving the growth of the creative economy within waterfront cities. It also emphasizes essential dimensions such as human resources, technology, geography, policy, and sustainability as pivotal factors in strengthening programs that foster the creative economy in waterfront city areas in Indonesia.