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The current study examines the behavior predisposition of Bulgarian investors to imply their resources in climate financial instruments. It starts from the theory settlement and puts in action the principles of behavior finance testing investor preferences and attitudes towards climate financial instruments. The aimof the empirical study is to be identified the financial preferences that are to create the critical investor’s mass for a “green” financial market in Bulgaria. Thus, all the newly born risks from the changing environmental scene could be implemented and “bought” on the financial market.