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Abstract No extant research has examined the web presence, web popularity, and paid adword tactics of historically-Black colleges and universities (HBCUs) compared to similar institutions. This study explores these measures and evaluates how HBCU web presence, web popularity, and paid search tactics compare to similar institutions to learn whether HBCUs are competing in one of the most competitive global higher education markets: the Internet. Findings suggest HBCU websites are smaller and less popular, and HBCUs spend less on web advertising than non-HBCU peers. Additionally, non-HBCUs are 3.8 times more likely to purchase desktop adwords and 4.3 times more likely to purchase mobile adwords than HBCUs. HBCUs need to harness the power of this global market to compete in a globalized, twenty-first century higher education market. If not, the financial situations between HBCUs could exacerbate, potentially threatening the livelihood of some of the most successful and time-honored institutions in the United States.

This paper aims to examine a theoretical framework of digital society and the ramifications of the digital revolution. The paper proposes that more attention has to be paid to cultural studies as a means for the understanding of digital society. The approach is based on the idea that the digital revolution’s essence is fully manifested in the cultural changes that take place in society. Cultural changes are discussed in connection with the digital society’s transformations, such as blurring the distinction between reality and virtuality and among people, nature, and artifacts, and the reversal from informational scarcity to abundance. The presented study develops a general model of culture. This model describes the spiritual, social, and technological facets of culture. Such new phenomena as individualization, transparisation, and so-called cognification (intellectualization of the surrounding environment) are suggested as the prominent trends characterizing the above cultural facets.

The English language is the most dominant language in the Western world and its influence can be noticed in every aspect of human communication. It’s increasing diffusion, especially since the turn of the century, is hard to measure with conventional means. The present research studies the use of language in websites of European Union (EU) member states, in order to collect data about the prevalence of the English language in the different countries and regions of the European Union. To achieve a realistic representation of today’s landscape of the European Web, this study uses a vast population of websites and a representative sampling size and methodology. By analyzing and processing the findings from over 100,000 websites from every country in the EU, a solid foundation is set that is used to explore the dominance of the English language in the European World Wide Web in general. This is the first study that examines the presence of English content in the websites of all EU member countries and provides statistical evidence regarding the ratio of English content availability for each country. Conclusively, the results of the research demonstrate that the English language is available on more than one quarter of all websites of non-English speaking EU member states. Moreover, it is available in the vast majority of multilingual and bilingual websites, while at the same time being the only language that is available in a number of monolingual websites. In addition, it is shown preference over the national language in a significant number of cases. A moderate negative correlation is found between a member state’s population and the availability of English in these countries’ websites and the same holds true for a member state’s Gross Domestic Product (GDP). Both these correlations indicate that smaller countries tend to provide more content in English in order to establish a stronger presence in the international environment. Taking into account the role of language in the expression of national identity, this study provides data and insights which may contribute to the discussion about the changes underway in the national identity of EU member states.

Abstract Background The phenomenon of internet dependence has changed the way the rising generation seeks information. This mentality has caused medical students to turn to online resources as they seek information about potential residency training programs. Residency program web presence (PWP) is increasingly important, and may even impact recruitment efforts. Improvement of PWP could enhance programs' recruitment of ideal candidates. Objectives The purpose of this study is to assess how ophthalmology residency PWP is impacting the residency recruitment process by understanding how it influences applicants' application and rank list choices as well as to identify the contributing factors. Methods Applicants applying for ophthalmology residency training at Penn State University during the 2015–2016 and 2016–2017 application cycles were surveyed using Research Electronic Data Capture (REDCap). Surveys sought applicants' perspectives with respect to their experiences with PWP and how those experiences shaped their application and rank list decisions. Results Of 860 applicants, 214 (24.9%) responded, accounting for 17.4% (214/1,228) of all ophthalmology residency applicants during the respective cycles; 72.4% of respondents expressed PWP does impact where they apply, how they form their rank list, or both; 93.4% said websites are an important resource during the application process; 47.2% conveyed interest in programs utilizing social media tools; and 76.5% of respondents felt websites gave sufficient information less than 50% of the time. Conclusion Ophthalmology PWP does impact resident recruitment. By enhancing program websites and adding social media tools, programs can improve recruitment efforts.

The academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution’s presence in the World Wide Web. The purpose of this research is to study the extent to which a university’s academic excellence is related to the quality of its web presence. In order to achieve this, a method was devised that quantified the website quality and search engine optimization (SEO) performance of the university websites of the top 100 universities in the Academic Ranking of World Universities (ARWU) Shanghai list. A variety of tools was employed to measure and test each website and produced a Web quality ranking, an SEO performance ranking, as well as a combined overall web ranking for each one. Comparing these rankings with the ARWU shows that academic excellence is moderately correlated with website quality, but SEO performance is not. Moreover, the overall web ranking also shows a moderate correlation with ARWU which seems to be positively influenced by website quality and negatively by SEO performance. Conclusively, the results of the research indicate that universities place particular emphasis on issues concerning website quality, while the utilization of SEO does not appear to be of equal importance, indicating possible room for improvement in this area.