1. We Had a Dream: Now Let Us Share the Vision.
- Author
-
Andersen, Kenneth E.
- Abstract
This paper calls for a credo for communication ethics to be established. The credo will consist of two parts: a description of ethical communication, its importance, and application guidelines; and a statement of beliefs which expound upon the description. The credo will be established using the intellectual capital of communications educators and researchers, as well as the heritage of rhetorical thought and the growing consciousness of the breadth and depth of the communication enterprise and its dominant role in our world. Several guidelines are suggested for the formation of the credo: (1) it must be grounded in respect for the moral worth of each human being and in democracy and democratic values; (2) it must account for the ethical dimension of all communication, for various communication roles and responsibilities, and for the increased power of communication and its consequent uncontrollable nature; (3) it must be offered as suggestion rather than commandment; and (4) it must be broadly applicable. (EF)
- Published
- 1999