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Science festivals are a rapidly-growing phenomenon worldwide, and many such events host trips by school parties. However, what type of learning takes place on these visits, and how effective it is, is an area that merits more academic study. This paper investigates these questions from the perspective of three groups -- teachers, pupils and festival organisers -- and asks how well the attitudes and priorities of these categories are aligned. We find that teachers and organisers share the primary aim of affective learning (excitement, inspiration) and that this is experienced by almost all pupils. A secondary aim of cognitive (factual) learning is reported by just under half of pupils. However a third aim of careers learning which was expressed by festival organisers and some teachers was not reported by pupil participants. In addition, we found that the groups could work more effectively together to promote educational aims by measures such as reducing the novelty of the event situation and making educational agendas for the visit clearer. Finally, to address the areas of misalignment pinpointed in this study, we give a series of recommendations to optimise learning at such events.

Science festivals are seen as a success story for public engagement with science, with numbers rapidly growing. However, research has shown that attendees at such events tend to be more affluent, better-educated and more interested in science than populations at large. This has led to calls for research into how festivals can widen participation beyond the already engaged. This paper details the efforts of one festival to attract a more diverse audience through the use of a targeted 'Community Pass', offering attendees a free lunch, as well as by undertaking analysis of the characteristics that made individuals more likely to attend. The research shows that such a scheme can attract a very different audience to visit, albeit on a small scale due to cost implications. Working with existing community groups was shown to be the most effective method of distributing the passes, with recipients valuing a personal interaction with the distributor. There is also some suggestion that the incentive might nudge audiences who had a 'fragile' intention to attend the festival into actually visiting. However, more research is needed into whether larger-scale measures, such as employing community outreach officers, could have a more significant effect on overall attendance profiles.