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1. Why E-Business Must Evolve beyond Market Orientation: Applying Human Interaction Models to Computer-Mediated Corporate Communications.

Author

Johnston, Kevin McCullough

Abstract

Considers the design of corporate communications for electronic business and discusses the increasing importance of corporate interaction as companies work in virtual environments. Compares sociological and psychological theories of human interaction and relationship formation with organizational interaction theories of corporate relationship formation; examines human-computer interaction; and discusses corporate Web site design. (Contains 102 references.) (Author/LRW)

Published
2001

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