Author: "Limbach, Matthias" / Database: Emerald Insight - Searchworks@Jio Institute Digital Library Search Results

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1. Official sports sponsorship fortress vs ambush marketing attack : Investigating the impact on implicit and explicit brand knowledge

Author: Schmidt, Steffen, Limbach, Matthias, Langner, Sascha, Wiedmann, Klaus-Peter, Albertsen, Levke, and Reiter, Philipp
Published: 2018
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