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1. Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context

2. Sport loyalty programs and their impact on fan relationships

3. Adopting a relationship marketing paradigm: the case of the national basketball association

4. Media ownership of pro sports teams: who are the winners and losers?

7. WHEN WINNING NEVER STOPS

8. Are Pro Athletes Overpaid?

9. The Oakland A's are the first professional sports team to price tickets in bitcoin

11. Bet on It

12. Athletes Inc

13. Bill Would Bar Use of Tax-Exempt Bonds for Sports Stadiums

14. Eduselling: the role of customer education in selling to corporate clients in the sport industry

15. A half-hearted cheer

16. Superdome's Curl: Superman of SMG's sports marketing