The 2008 presidential election was one of the most watched campaigns in American history, and prominently featured the vice presidential candidates, Governor Sarah Palin and Senator Joseph Biden. This election contest presents an exciting opportunity to expand and test our current understandings of the relationship between gender and media coverage. We examine this relationship using computer-assisted content analysis of major newspapers, television news broadcasts, and political blogs. These three media are analyzed in terms of both quantity and substance of coverage received by Palin and Biden. Using a multiple medium perspective in our investigation of the contest between Palin and Biden, this article finds differences in volume of coverage (Governor Palin receives more), substance of coverage (roughly reflecting gender-based stereotypes), and medium (with differences in volume and substance of coverage across newspapers, television, and blogs). Implications for future contests and for American politics in general are discussed. Keywords: Gender, Media Coverage, 2008 Election, Stereotypes, U.S. Vice Presidential Candidates, Content Analysis, Sarah Palin, Joe Biden. La eleccion presidencial del 2008 fue una de las campanas mas vistas en la historia de los Estados Unidos, dando un lugar destacado a los candidatos para la vicepresidencia, la gobernadora Sarah Palin y el Senador Joseph Biden. Esta contienda electoral presenta una gran oportunidad para ampliar y poner a prueba nuestra comprension actual de la relacion entre el genero y la cobertura de los medios de comunicacion. Este articulo examina esta relacion usando un analisis de contenido de los principales periodicos, programas de television y blogs politicos. Estos tres medios son analizados en terminos de cantidad y sustancia de la cobertura recibida por Palin y Biden. Usando una perspectiva de multiples medios en nuestra investigacion de la competencia entre Palin y Biden, este estudio encuentra diferencias en el volumen de cobertura (la gobernadora Palin recibio mas), sustancia de la cobertura (mas o menos reflejando estereotipos de genero), y de medio (con diferencias de volumen y sustancia de cobertura entre periodicos, television, y blogs). Las implicaciones para futuras contiendas y la politica estadounidense en general son discutidas., On August 29, 2008, Governor Sarah Palin of Alaska became the first woman in the history of the United States to be named as the vice presidential candidate for the [...]