1. Comparing adolescent-focused obesity prevention and reduction messages
- Author
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Dooley, Jennifer Allyson, Deshpande, Sameer, and Adair, Carol E.
- Subjects
Eating disorders -- Prevention ,Eating disorders -- Analysis ,Universities and colleges -- Analysis ,Obesity in adolescence -- Prevention ,Obesity in adolescence -- Analysis ,Drugs and youth -- Prevention ,Drugs and youth -- Analysis ,Business ,Business, general - Abstract
To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.jbusres.2009.02.011 Byline: Jennifer Allyson Dooley (a), Sameer Deshpande (b), Carol E. Adair (c) Keywords: Adolescent obesity; Obesity prevention messages; Health promoting messages; Social marketing Abstract: Drug abuse, smoking, and disordered eating literature reveal that some health promoting messages can induce unintended or harmful effects on the target audience. Scholars recommend careful messaging in social marketing campaigns, by shifting the focus away from health outcomes. This study tests the effects of adolescent-targeted obesity prevention messages (body-image, health benefit) with positive experience and unrelated messages on health behavior intentions and unintended effects. A pre-post experiment (N =95) reveals that body-image public service advertisements (PSAs) may increase anxiety when compared to unrelated PSAs (no main effect, significant planned comparisons are found). Health benefit PSAs are more readable (F =4.59, p Author Affiliation: (a) Alberta Cancer Board, Alberta Health Services, Holy Cross Site, Phase II, 5th Fl., 2210 2nd Street SW, Calgary, AB, Canada T2S 3C3 (b) Faculty of Management, University of Lethbridge, 4401 University Dr W, Lethbridge, AB, Canada T1K 3M4 (c) Departments of Psychiatry and Community Health Sciences, University of Calgary, 3330 Hospital Dr NW, Calgary, AB, Canada T2N 4N1 Article History: Received 1 January 2009; Revised 1 January 2009; Accepted 1 February 2009
- Published
- 2010