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2 results on '"Froneman, Johannes D."'

1. The integration of emotional and cognitive messages in election campaigns: a south African case study

Author

Fourie, Lynnette M. and Froneman, Johannes D.

Subjects
Electioneering -- Political aspects, Electioneering -- Research, Political campaigns -- Political aspects, Political campaigns -- Research, Ethnic, cultural, racial issues/studies, Mass communications, Social sciences
Abstract

Abstract A substantial amount of political communication research in the Western world has focused on the question of whether images instead of issues are emphasised in election campaign messages. The [...]

Published
2005

2. The use of the Internet by ten South African non-governmental organizations-a public relations perspective

Author

Naude, Annelie M. E., Froneman, Johannes D., and Atwood, Roy A.

Subjects
Web services -- Usage, Non-governmental organizations -- Public relations, Non-governmental organizations -- Research, Public relations -- Models, Public relations -- Technology application, Web services, Company public relations, Technology application, Advertising, marketing and public relations, Business, Economics
Abstract

The interactive nature of the Internet by applying the two-way symmetrical model of public relations to the web sites of ten South African NGOs working in the development sphere is addressed. Investigations are made on how these NGOs with limited resources used the web in their public relations efforts in order to benefit their development projects.

Published
2004

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