24 results on '"Morgan, Neil A"'
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2. Commentary : Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research
3. Reflections on Publishing in the Journal of Marketing
4. Marketing Capabilities in International Marketing
5. An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions
6. Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets
7. Assessing Performance Outcomes in Marketing
8. Marketing Department Power and Firm Performance
9. Reexamining the Market Share—Customer Satisfaction Relationship
10. STAT2 deficiency and susceptibility to viral illness in humans
11. The Effect of Brand Acquisition and Disposal on Stock Returns
12. Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
13. Consumer-Based Brand Equity and Firm Risk
14. Market Orientation, Marketing Capabilities, and Firm Performance
15. Brand Portfolio Strategy and Firm Performance
16. Rejoinder: Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?
17. The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance
18. Understanding Firms' Customer Satisfaction Information Usage
19. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
20. Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
21. A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
22. William Dobinson on Halliburton, F.R.S. (1860-1931): Pioneer of British Biochemistry?
23. THE DEVELOPMENT OF BIOCHEMISTRY IN ENGLAND THROUGH BOTANY AND THE BREWING INDUSTRY (1870-1890)
24. Managing Imitation Strategies: How Later Entrants Seize Market Share from Pioneers Steven P. Schnaars
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