16 results on '"Stephen, Andrew T"'
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2. In Mobile We Trust : The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
3. When Posting About Products on Social Media Backfires : The Negative Effects of Consumer Identity Signaling on Product Interest
4. Online Shopping and Social Media: Friends or Foes?
5. Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
6. A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
7. Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks
8. Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
9. Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
10. Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
11. Consumers’ Trust in Feelings as Information
12. The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
13. Feeling the Future: The Emotional Oracle Effect
14. Microfinance Decision Making: A Field Study of Prosocial Lending
15. Deriving Value from Social Commerce Networks
16. On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations
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