213 results on '"branding"'
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2. Shavian Media: The Meaning of “Shavian” after Shaw
3. Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries
4. Determinants of religious tourism branding tactics in Kenya : A cross sectional study
5. An Introduction to Marketing and Branding
6. WHAT’S IN A SYMBOL? : BIG QUESTIONS FOR PLACE BRANDING IN PUBLIC ADMINISTRATION
7. Just Because You Could, Doesn't Mean You Should : Exploring If (And When) Cities Should Brand Through A Case Study Of The City Of London, Ontario
8. At the Corner of History and Innovation: Using Public History to Influence Public Policy
9. Global Newsstand: Essays, Arguments, and Opinions from around the World
10. Qatar and the World: Branding for a Micro-State
11. Globalizing Corporate Identity in Hong Kong: Rebranding Two Banks
12. Do Electrons Have Politics? Constructing User Identities in Swedish Electricity
13. The Contingent Nature of the Symbolic Associations of Visual Design Elements : The Case of Brand Logo Frames
14. Branding Essentials for Solos and Small Firms
15. Exploring the Legality of Consumer Anti-branding Activities in the Digital Age
16. Product Stereotypes, Strategy and Performance Satisfaction: The Case of Chinese Exporters
17. An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
18. Brand Identity Development in the New Economy
19. The Effects of Ingredient Branding Strategies on Host Brand Extendibility
20. The Reality of Brands: Towards an Ontology of Marketing
21. An Empirical Analysis of Umbrella Branding
22. Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies
23. Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies
24. The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI)
25. BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTA / SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND
26. Antecedents and Consequences of Employer Branding
27. College choice and the university brand: exploring the consumer decision framework
28. State-Directed Tourism Branding And Cultural Production In Dubai, UAE
29. A ‘Bedford Falls’ kind of place : Neighbourhood branding and commercial revitalisation in processes of gentrification in Toronto, Ontario
30. The Effect of Fitness Branding on Restrained Eaters' Food Consumption and Postconsumption Physical Activity
31. When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue
32. Identifying 'place' in place branding: core and periphery in Brisbane's "New World City"
33. The East as a Career: Far Away Moses & Company in the Marketplace of Empires
34. MJERENJE UČINKOVITOSTI MARKE DESTINACIJE TIJEKOM VREMENA: PRAĆENJE PERCEPCIJA KLIJENATA KONKURENTSKOG SKUPA DESTINACIJA U DESETOGODIŠNJEM RAZDOBLJU / DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD
35. When Brands Reflect Our Ideal World : The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology
36. Hashiri, Sakari, Nagori : Toward Understanding the Psychology, Ideology, and Branding of Seasonality in Japanese Gastronomy
37. Place Marketing: Boosters and Branding
38. Chops and Trademarks: Asian Trading Ports and Textile Branding, 1840–1920
39. Creating Brand Identity in Art Museums: A Case Study
40. Branding Equity Capital
41. Indian B-School Students' Perceptions of Best Employers
42. Destination image differences between first-time and return visitors: An exploratory study on the city of Rome
43. ORIGIN-LINKED PRODUCTS: Certifiably one of a kind
44. Institutionalizing and Industrializing Sport History in the Contemporary Sports Television Documentary
45. Knowing Sports: The Logic of the Contemporary Sports Documentary
46. Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
47. Narcoaesthetics in Colombia, Mexico, and the United States: Death Narco, Narco Nations, Border States, Narcochingadazo?
48. The Semiotic Production of the Good Student: A Peircean Look at the Commodification of Liberal Arts Education
49. Did You Bite the Magic Apple? : Exploring the Symbolic Meaning of Apple, Inc.
50. The Impact of a Sports Mega-Event on the International Image of a Country: the Case of Poland Hosting UEFA Euro 2012
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