1. The effects of exercise advertising on self-efficacy and decisional balance.
- Author
-
Berry TR and Howe BL
- Subjects
- Adult, Body Image, Female, Humans, Male, Mass Media, Sex Factors, Somatotypes psychology, Advertising, Decision Making, Exercise psychology, Health Behavior, Self Efficacy
- Abstract
Objectives: To investigate the effects of exercise advertising on self-efficacy and decisional balance for changing exercise behavior., Methods: One hundred seventy-four university students (females = 108; males = 66) watched a video that contained health, appearance, or control advertising and completed stage of change, exercise self-efficacy, and decisional balance questionnaires., Results: There was a significant condition by gender interaction indicating that men in the appearance condition had lower self-efficacy than did females. Health promotion advertising did not have any effect., Conclusions: This study provides evidence that the message in appearance-based advertising that men should be muscular may be detrimental.
- Published
- 2005
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