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1. The effects of outward and inward negative emotions on consumers’ desire for revenge and negative word of mouth

2. When the future of Chinese soccer is at stake

3. The effects of gratifications on intention to read citizen journalism news: The mediating effect of attitude

4. Impacts of the trilogy of emotion on future purchase intentions in products of high involvement under the mediating role of brand awareness

5. Testing FMCG innovations: experimental real store versus virtual

6. Store format choice in an evolving market: role of affect, cognition and involvement

7. AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING