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PurposeThe purpose of this paper is to consider the work conducted by Manchester Camerata (an internationally renowned and world-class chamber orchestra) programme for people with dementia in one care home in the north west of England. The study aim was to undertake an exploratory qualitative evaluation of experiences of those taking part in its ten week “Music in Mind” programme, namely care home staff, Manchester Camerata musicians/organisational staff, care home activity workers, the assigned music therapist and visiting family carers.Design/methodology/approachDuring July-September 2014 a sample of 11 participants was recruited and a total of 19 interviews conducted over ten weeks. All respondents were offered the opportunity to be interviewed more than once. Interview data were supplemented by information gathered at two musicians de-brief sessions and from two activity workers’ diaries. All data was organised using NVivo 10 and thematic analysis applied to the whole data set. People with dementia could not be included in the sample owing to the time limitations on starting and completing the evaluation.FindingsThis analytical process generated three overarching themes: Making it Happen, which referred to the contextual, structural and organisational considerations necessary for setting up the engagement programme; Orchestrating Person-centred Care, which addressed the importance of building relationships through person to person communication; Making Musical Connections, which identified the sensory and embodied qualities of live music and the need to capture in-the-moment experiences.Originality/valueWhilst each of these theme headings has slightly different meanings and applications to each of the participating stakeholders, the evaluation highlights the potential power of improvised music making to equalise and harmonise the group dynamics by co-creating “in-the-moment” experiences.

Cusco es considerado actualmente un destino turístico monotemático debido a que Machu Picchu, dada su alta promoción y reconocimientos mundiales, se encuentra posicionado como el principal motivo de viaje hacia el Perú, lo que genera la necesidad de diversificar la oferta turística. En comparación con países similares (Argentina, Brasil y Colombia), se identifica una oportunidad para incrementar el gasto promedio a través del aumento en seis días de estadía. En consecuencia, el presente plan de marketing tiene como objetivo generar divisas adicionales por turismo incluyendo los destinos de naturaleza como complemento a los paquetes actuales de Cusco, logrando así que el turista extranjero permanezca más tiempo en la región. Es así que, teniendo en cuenta las variables de accesibilidad y atractividad, se eligen cinco rutas de naturaleza agrupadas en el concepto Natural Cusco (con el tagline “Hay más energía esperando por ti”) cuya propuesta de valor está basada en los atributos de misticismo, energía y bienestar. Esto fue corroborado a través de investigación de mercado con los segmentos objetivo, alcanzando una aceptación promedio de 85% del concepto y 62% para las rutas seleccionadas. Asimismo, dado que el concepto es nuevo en el mercado y debido a que involucran a diferentes grupos de interés, será importante la implementación de la mezcla de marketing en fases, así como la participación de las comunidades aledañas a las rutas para integrarlas en los beneficios de esta actividad turística. Por último, a nivel financiero el proyecto es viable pues genera un VAN de US$ 313 millones a nivel país, y un VAN de US$ 4 millones a nivel de la región Cusco, para el período de 2017-2022. Esto beneficiaría a más de 100 mil personas gracias a la generación de empleo, y al destinarse un ingreso constante para diversos proyectos de desarrollo social Cusco is currently considered as a monothematic destination because of Machu Picchu and, due to the worldwide recognition and publicity, Cusco is ranked as the main motive for visiting Peru, which generates the need to diversify the tourism offer. In comparison to similar countries (Argentina, Brazil and Colombia), there is an opportunity to elevate the average expenditure of visitors by increasing their stay in Cusco to six days. In consequence, this marketing plan has as a main goal to generate additional income in tourism by including natural destinations as a complement to the current tourism packages offer, thus attracting foreign tourists to stay longer in the region. After careful consideration, keeping in mind variables of accessibility and attractiveness, five nature itineraries have been carefully prepared and elected under the concept Natural Cusco (using the tagline “there is more energy waiting for you”), the value proposition is based on the attributes of mysticism, energy and wellbeing. This has been confirmed with market research in the target segments reaching an approval rate of 85% in concept, and 62% in elected itineraries. Considering that it is a new concept in the market and that it involves different target groups, it is important that the implementation of the marketing mix is done in phases and it is also critical to involve the surrounding communities so they can benefit from these touristic activities. Finally, at a financial level this project is viable by generating a NPV of US$ 313 millions, a IRR of 5,142% and a ROI of 42 for the 2017-2022 period, potentially benefiting over a hundred thousand people thanks to the creation of new jobs and generating constant income for social projects Tesis

The eggs and larvae of very few marine fishes of this coast have been described. Many fish eggs remain unidentified so that each description narrows the field of unknowns, and by elimination assists in further identifications. In the present work the eggs and larvae of six species are described: our most important flatfish, three turbots and two cottids. The first species, the pointed-nosed sole, makes up half of the State's commercial catch of flatfishes with an average take of about five and a half million pounds. The next three species considered are the so-called turbots of the genus Pleuronichthys, which are highly prized food fishes, accounting for a catch in this State of roughly 75,000 pounds per year. The two cottids are not utilized commercially.