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Brasil é dos mais relevantes produtores agrícolas do mundo, sendo um fundamental fornecedor de alimentos. O cultivo agrícola de maior destaque no país é a soja, cultura na qual o país é o primeiro produtor e exportador, com altos níveis de produtividade e um sistema de produção baseado em conhecimento científico desenvolvido localmente. O cultivo faz uso intensivo de tecnologias e inovação, e diante da transformação digital pela qual tem passado, o objetivo desta pesquisa foi entender a realidade e perspectivas futuras do produtor rural em termos de busca e utilização de inovações, hábito de uso de ferramentas digitais e sua utilidade na gestão e tomada de decisão na atividade agrícola. Foram entrevistados, por formulário eletrônico e ligações telefônicas, 55 produtores de duas importantes regiões sojícolas, o Centro e Norte do Paraná e a região do MATOPIBA. Osresultados foram analisados por meio de Análises Fatoriais e de Equações Estruturais, a fim de se confirmar as hipóteses ou constructos. O uso de meios digitais nas propriedades teve influência positiva muito significativa na capacidade de inovação, assim como na absorção de inovação. Por sua vez, a capacidade de inovação teve efeito também positivo na geração devantagens competitivas das propriedades. No entanto, não foi possível comprovar influência da absorção de inovação nas vantagens competitivas. O aprimoramento e estímulo ao uso dos meios digitais voltados para o agronegócio é importante, e estudos semelhantes serão necessários para gerar informação e aceleração da transformação digital no campo.

Haberli Júnior, C., Spers, E. E., Oliveira, T., & Yanaze, M. (2020). Brazilian farmer perception of dynamic capability and performance over the adoption of enterprise resource planning technology. International Food and Agribusiness Management Review, 23(4), 515-528. https://doi.org/10.22434/IFAMR2020.0029 The study investigates the perceptions of the effects and impacts on the performance of agricultural and livestock farms based on the view of obtaining dynamic capabilities by the adoption of enterprise resource planning (ERP) technology. The dimensions for measuring farmers’ perceptions of ERP adoption were technological, organizational and environmental and their diffusion and the impacts measured on dynamic capabilities were on internal operations, costs, sales and natural resources. A total of 502 farmers directly involved in managing the production, located in the main agricultural areas of Brazil were interviewed. The results indicated that the perception of obtaining dynamic capabilities in the farms by adopting the ERP was significant, but with lower levels in costs and natural resources. The influence of farm size on ERP adoption and its perception on farm performance was not significant. The proposed model proved to be adequate and can be validated and compared with other producing regions. publishersversion published

Agriculture is a complex industry based on science. Agriculture relies on systems of climate-standard analysis: solar energy, heat, moist and systems for the area of field operation patterns: soil chemical composition, plant nutrition, genetic improvement, pest and disease control, harvesting. We believe that the new paradigm to increase efficiency in this segment goes through the adoption of enterprise resource planning (ERP) systems. Our empirical study is about the use and diffusion of ERP systems in a view of interoperability between different software packages with a view on business analysis functionality when taking a step further in farm management information system (FMIS). We hope this work can bring a theoretical and practical contribution for the agribusiness field and also increase debates about the platforms on cloud computer based on ERP, Enterprise 2.0 and Industry 4.0. The research presented in this study was carried out with 375 farmers in Brazil. The data gathering instrument used for the quantitative research was built based on the result of the qualitative (in-depth) study in combination with three theories: Diffusion of Innovation Theory (DOE), Technology-Organization-Environment Framework (TOE), and Inter-organizational Relations (IOR). The construct information sharing (IS) taken from IOR was applied to perform a moderator role on the measurement of ERP adoption stages. The results indicate the significant drivers for evaluation, adoption, and routinisation. Also, as a result, it was found that Information Sharing influence the relationship between evaluation and adoption positively. Moreover, the theoretical and managerial implications of the research results are also debated in the paper.

Haberli Junior, C., Oliveira, T., Yanaze, M., & Spers, E. E. (2019). Performance, farmer perception, and the routinisation (RO) moderation on ERP post-implementation. Heliyon, 5(6), [e01784]. https://doi.org/10.1016/j.heliyon.2019.e01784 This study discusses the perceptions of the routinisation effects on the post-implementation and post-adoption of the enterprise resource planning (ERP) in farms. A theoretical model and nine hypotheses were proposed using factors according to the literature of resource-based view (RBV) approach and on the ERP impact on farm performance perceptions. This study contributes to the literature by testing empirically the moderation effect of routinisation on the RBV. A qualitative interview was applied to larger farmers where ERP was already in use and for the quantitative approach a sample of 448 answers was collected composed of 74% grain farmers, 14% cattle raising and milk producers, and 13% sugar cane and fruits farmers. The results reveal that the model explains 63% of the variation in the impact on farm performance. Our results show that routinisation moderates only the relationship between the impact on internal operations with impact on farm performance. The conclusions confirm the necessity to expand the RBV approach to the farmer perceptions, exploring other factors like the benefits and the impact of natural resources in the routinisation process. Finally, we propose a discussion of the development of Agriculture 4.0 in a resource-based view for the development of competitive advantage in the context of farms. publishersversion published