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Based on the Organizational Support Theory, this paper forms evaluation Index of loyalty model for knowledge-workers of high-tech enterprise in information and communication field through three dimensions-job satisfaction, perceived organizational support, and organizational commitment. By questionnaire conducted in an information communication company, this paper achieves data for structural equation and validates the fit index. Then it confirms the evaluation method as well as weights for all levels of index. Also a comparatively scientific loyalty model provides some ideas for quantitative study of psychological trend of knowledge-workers and building a high-efficient organization.

The paper， referencing the idea of collaboration and share of Grid， aiming at the limitations of organization structure in traditional marketing model, put forward the concept of Grid Marketing and Grid Marketing Organization. Based on the analysis of the organization structure's trend in new marketing environment, combing with the guiding idea of Grid Marketing Organization's construction, this article designed the organization model which matched with the model of Grid Marketing, and discussed the dynamic mechanism and management issues when the Grid Marketing Organization was in the process of operation.

The paper defines the conception and connotation of marketing force synergy interface in two dimensions of resources and competition, divides it into establishment stage, growth stage, promotion stage, spanning stage on the basis of life cycle theory and indicates their characteristics of every stage. On this basis it proposes index system and model of marketing force synergy interface management.