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The article is devoted to the analysis of a new book – a monograph by O.V. Va-silyeva “Ethnicity and Society in the Republic of Sakha (Yakutia): Sociological Analy-sis”, published in 2020 in Yakutsk. Its advantage is a new original approach to studying the process of constructing ethnicity in the context of the development of capitalist relations and modern global economic flows. The reviewer gives some parallels in the social development of the Yakuts and Tatars at different historical stages. This is the emergence of the bourgeoisie and political organizations at the beginning of the 20th century, specific labeling under the influence of the Soviet Republic constitutional acts and post-Soviet census campaigns, the “acquisition of republics” in the conditions of the Soviet practice of national zoning of territories, etc. All such facts highlight how much the peoples of the Turkic world of the Russian Empire, the USSR, and the Rus-sian Fe¬deration had in common. The monograph by O.V. Vasi-lyeva encourages new research in the field of social aspects of the the Turkic world ethnicity functioning.