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The purpose of this paper is to provide insight into the role of reward-based crowdfunding in farm financing, with a focus on its likelihood of success. The study uses a sample of 1,566 projects from the Kickstarter platform between 2014 and 2020. We added the level of urbanisation and relative importance of agriculture in the country's economy to the basic elements to assess the importance of the crowdfunding. We run a logistic regression model to investigate factors that motivate investment decisions. We discovered a statistically significant negative correlation between the self-set campaign goal and project success, as well as a small positive impact of number of backers and a positive impact of the importance of agriculture in the country's economy on crowdfunding success. In an era of rapid innovation and the rise of social networks, this paper contributes to the current literature on the agri-food industry's reword-based crowdfunding approach.

The analysis of the effects of applying the concept of sustainable development in retail has been attracting interest recently. In that context we have considered greenhouse gases emission in retail. This is achieved by using modern ecological technology in business - through the whole food value chain. The goal is to achieve the planned reductions of carbon dioxide in retail food, which positively reflects the overall performance of food retailers. This empirical research is mainly based on the analysis of the original sustainable reports officially disclosed by selected food retailers. These reports are now an integral part of the integrated reporting on performance of global food retailers. Having been universally important, harmonized regulations on sustainable retail food reporting are being increasingly applied as a data source for more efficient environmental management. In the future, this will enable the comparative analysis of the carbon dioxide emission of global and other food retailers.