1. Empirical Analysis on the Impact of Personality Traits on Different Categories of Mobile App Adoption
- Author
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Gan Chunmei, Zhang Chunfu, and Liang Xubin
- Subjects
mental disorders ,personality trait ,lcsh:Z ,lcsh:Bibliography. Library science. Information resources - Abstract
[Purpose/significance] This research attempts to investigate the impact of personality traits on the adoption and time spending of mobile photography apps, mobile game apps, mobile shopping apps and mobile video apps. [Method/process] 520 valid samples were collected by questionnaires and further analyzed by using the variance analysis and correlation analysis. [Result/conclusion] The result shows that agreeableness is positively associated with the adoption of mobile photography apps; conscientiousness is negatively associated with the adoption of mobile game apps; extraversion is positively associated with the adoption of mobile shopping apps, mobile video apps and mobile photography apps; neuroticism has negative association with mobile shopping apps, mobile video apps; agreeableness has positive association with time spending on mobile video apps; conscientiousness has negative association with time spending on mobile game apps; extraversion is positively associated with time spending on mobile video apps, mobile photography apps; neuroticism has negative association with time spending on mobile video apps.
- Published
- 2017