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The aim of this study is to know the opinion of undergraduate students (N=296) on the most impactful advertising strategies to design future environmental awareness campaigns. The methodology is empirical, non-experimental, descriptive, exploratory, and analytical. It focuses on examining the opinion of respondents about the preferred communication channels used to transmit pro-environmental messages, the audio-visual formats that draw their attention, the most persuasive narrative, the most impactful messages, and the people they find most credible for pro-environmental campaigning. The findings show that young audiences prioritize social media; real images; informative and testimonial narratives; catastrophic, hopeful, and inspirational messages; and nature is the main protagonist of stories. In conclusion, these campaigns should take advantage of the potential of social networks and select the most suitable advertising strategies to ensure their impact and encourage change towards eco-sustainable actions.

Este estudio analiza las opiniones de universitarios (N=296) -procedentes de grados de Educación y Comunicación- sobre la capacidad educomunicadora de tres storytelling proambientales, las emociones que suscitan e implicación que promueven, identificando su engagement. La investigación es empírica, descriptiva, no experimental, exploratoria y analítica. Se analizan y comparan las valoraciones recabadas tras el visionado con el instrumento validado Assessment of Engagement with Proenvironmental Storytelling. Los resultados constatan que todos propician un alto engagement, primando mensajes claros y proactivos, vehiculados a través de testimonios cuyos protagonistas facilitan la proyección. Prefieren que la voz en off invite a la ejecución de acciones para traducirlas en conductas cotidianas. La apelación emocional cobra relevancia para garantizar su implicación. Se evidencia el interés de los jóvenes por el medioambiente, demandando orientaciones para implicarse en proyectos proambientales. Además, sería deseable incorporar en su formación contenidos y herramientas para crear sus propias propuestas audiovisuales. This study analyzes the opinions of undergraduate students (N=296), -from Education and Communication degrees- on the educommunicative capacity of three pro-environmental storytelling, the emotions they generate, and the involvement they promote, identifying their engagement. The research is empirical, descriptive, non-experimental, exploratory and analytical. We analysed and compared the students' opinions collected after the viewing using the validated Assessment of Engagement with Proenvironmental Storytelling instrument. The results confirm that all promote a high engagement, prioritizing clear and proactive messages with testimonies whose protagonists facilitated the diffusion. They prefer the voice-over to prompt them to take actions that can be transformed into daily behaviours. Emotional appeal gains relevance to ensure pro-environmental commitment. The interest in the environment among young people is evident. They demand guidelines to become involved in pro-environmental projects. In addition, it seems desirable to incorporate in their training contents and tools that allow them to create their own audiovisual proposals.

The aim of our research is to know statistically prevalence and types of aggressive behaviour against school, but in public spaces (on the way from home to school/college, and college/school to home), while there is own voice to the school (victims and perpetrators) with what we understand we study the problem from a new perspective.

It is a fact that once passed the stage of compulsory education, the transition of a disabled child towards adult life and the world of employment is an increasing source of worry for parents. It is a process that terrifies parents and guidance is required as much for parents as for pupils to access useful employment or worthwhile activities and the adult world, besides personal autonomy and independence. This communication analyzes the different educational and occupational alternatives for disabled pupils. The employment of this group is recognized as key to enabling the disabled to participate fully in society and to achieve personal independence. It can also be the axis of an overall vehicular approach to actions to be developed for disabled adults.

The aim of our research is to know statistically prevelancia and types of aggressive behavior against school, but in public spaces (on the way from home to school / college, and college / school to home), while there is own voice to the school (victims and perpetrators) with what we understand we study the problem from a new perspective. The sample is representative of the Valencia of the total school population in this community among adolescents between 11 and 16 years.The analysis of the results was carried out at various levels of analysis: on a first level, statistical techniques have been used with traditional indicators (means, percentages, etc.). To allow description and comparison groups. The second level has worked with multivariate techniques that try to show the relationships between the variables that influence and shape the reality studied, and allow progress in the "explanation" and even "prediction" characteristics of this type of study. From the analyzed results are obtained profiles of the victim, offender and observers in the open, what kind of behaviors intidimidatorias are used in the passage from home to school and school-house, victimization, perception of safety on the journey from home to the center school and protection strategies are implemented to prevent violence. El objetivo de nuestra investigación, es conocer estadísticamente la prevelancia y tipos de conducta agresivas contra escolares, pero en los espacios públicos (en el trayecto de casa al colegio/instituto, y del colegio/instituto a casa), a la vez que se da la voz a los propios escolares( victimas y agresores) con lo que entendemos se estudia el problema desde una nueva perspectiva. La muestra utilizada es representativa de la Comunidad Valenciana del total de la población escolarizada en esta comunidad entre adolescentes entre 11 y 16 años. El análisis de los resultados se ha llevado a cabo en varios niveles de análisis, : en un primer nivel, se han utilizado técnicas estadísticas con indicadores clásicos (medias, porcentajes, etc.), para permitir la descripción y comparación por grupos. En un segundo nivel se ha trabajado con técnicas multivariantes que tratan de poner de manifiesto las relaciones existentes entre las variables que influyen y configuran la realidad estudiada, y permiten avanzar en la "explicación" e incluso "predicción" características de este tipo de estudios. De los resultados analizados se obtienen los perfiles de la víctima, agresor y observadores en espacios abiertos, qué tipo de conductas intidimidatorias son utilizadas en el trayecto de casa al colegio y colegio-casa, victimización, percepción de seguridad en el trayecto de casa al centro escolar, así como las estrategias de protección que se ponen en marcha para prevenir la violencia.