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Born from the marriage of nanotechnology and medicine, nanomedicine is set to bring advantages in the fight against unmet diseases. The field is recognized as a global challenge, and countless worldwide research and business initiatives are in place to obtain a significant market position. However, nanomedicine belongs to those emerging sectors in which business development methods have not been established yet. Open issues include which type of business model best fits these companies and which strategies would lead them to sustained growth. This paper describes the financial and strategic decisions by nanomedicine start-ups to reach the market successfully, obtain a satisfactory market share, and build and maintain a competitive defendable advantage. Walking nanomedicine-product from the hands of the inventor to those of the doctor, we explored the technological transfer process, which connects laboratories or research institutions to the marketplace. The process involves detailed analysis to evaluate the potentials of end-products, and researches to identify market segment, size, structure, and competitors, to ponder a possible market entry and the market share that managers can realistically achieve at different time horizons. Attracting funds is crucial but challenging. However, investors are starting to visualize the potentials of this field, magnetized by the business of “nano.”

Domination in the software application industry has been an issue since its early years. But how do these situations of market domination come into existence? This thesis discusses conventional approaches towards understanding market domination and their inherent weaknesses. As a result a new understanding, based on Actor-Network-Theory and Capital Theory unfolds, which achieves the uncovering of a much deeper complexity on how market domination comes into existence.

The European Court of Justice’s definition of when a firm has a dominant position has recently come under attack as being meaningless and impossible to measure. We argue that both attacks are wrong, suggest an economic interpretation of domination and propose how it may be measured using modern time series econometrics. We illustrate the approach empirically.