Priming describes a phenomenon in which behavior is unconsciously influenced in a certain direction. Every decision is shaped by situational influences and stimuli. In priming, previously stored stimulus-response patterns are activated, resulting in the associated behavior (Bargh, 2006). In this experiment, priming will be evaluated in relation to altruism and greed. Finding a consistent definition of altruism is proving to be a complex matter for scholars. In this study, the definition is assumed to describe altruism as a voluntary act of doing something good for another person. This behavior is exhibited without expectation of reward or avoidance of external aversive stimuli or punishment (Eisberg and Miller, 1987). Thus, this definition is classified by us at the second level of the Hierarchical Model to Altruism (Rodrigues & Hewig, 2021). In doing so, it divides prosocial behavior into motives according to which people act altruistically (Rodrigues & Hewig, 2021). In our context, the background of motivation here is the empathy-altruism hypothesis. The empathy-altruism hypothesis itself is defined as a higher willingness to help when empathy toward the person in need is also high, regardless of whether it is easy or difficult to escape from the existing situation. At the same time, this means in reverse that when empathy is low, the degree of help depends on the given possibilities of escape. In the case of easy escape, less helping is assumed than in the case of a situation from which it is very difficult to escape (Bierhoff, 2010). To prime altruism in this context, we use a podcast on self-compassion. That altruism is related to self-compassion was evaluated by Neff and Pommier in 2013 (r=.24, Neff & Pommier, 2013). Furthermore, a pilot study showed that induced self-compassion promotes prosocial behavior (p=.04, Lindsay & Creswell, 2014). Here, self-compassion was induced by writing about a value important to the subject and then measured by helping behavior when the lab shelf collapsed (Lindsay & Creswell, 2014). As a second evaluation, another podcast on the topic of greed will be used to prime the opposite character trait of greed. In previous studies, selfishness in particular served as a direct opposite to altruism (Staudinger, 2019). Evidence from Mussel and Hewig shows that there is a relationship between greed and selfishness (r=0.22, Mussel & Hewig, 2016). With this in mind, we take up greed as a second construct. For both podcasts, we used 19 priming words associated with each character trait. For altruism, we drew on the study by Walther and colleagues (Walther et al., 2001). To evaluate for the greed priming words, a preliminary study was conducted. In this, 33 terms were elaborated from the literature that were often associated with greed in the past. Subsequently, twelve subjects rated the individual terms on a five-point Likert scale according to how much they associated the respective term with greed. From these, a selection of the 19 highest-rated terms was then made as priming words on the topic of greed. To measure how altruistic or greedy the subjects behaved after listening to the podcast, these characteristics were evaluated using decision games (ultimatum game, dictator game, and third party dictator game). ############################# References: Bargh, J. A. (2006). What have we been priming all these years? on the development, mechanisms, and ecology of nonconscious social behavior. European Journal of Social Psychology, 36(2), 147–168. https://doi.org/10.1002/ejsp.336 Bierhoff, H.-W. (2010). Psychologie prosozialen Verhaltens (2 vollstän). Kohlhammer. Lindsay, E. K., & Creswell, J. D. (2014). Helping the self help others: Self-affirmation increases self-compassion and pro-social behaviors. Frontiers in Psychology, 5(MAY), 1–9. https://doi.org/10.3389/fpsyg.2014.00421 Mussel, P., & Hewig, J. (2016). The life and times of individuals scoring high and low on dispositional greed. Journal of Research in Personality, 64, 52–60. https://doi.org/10.1016/j.jrp.2016.07.002 Neff, K. D., & Pommier, E. (2013). The Relationship between Self-compassion and Other-focused Concern among College Undergraduates, Community Adults, and Practicing Meditators. Self and Identity, 12(2), 160–176. https://doi.org/10.1080/15298868.2011.649546 Rodrigues, J., & Hewig, J. (2021). Let ́s call it altruism ! A psychological perspective and hierarchical framework of altruism and prosocial behavior. Angewandte Chemie International Edition, 6(11), 951–952., April. Staudinger, B. (2019). Positive und negative Auswirkungen von Egoismus und Altruismus : Ein Primingexperiment. Walther, E., Müller, D., & Schott, O. (2001). Automatisches soziales Verhalten:Wie wirkt sich die Aktivierung der Konzepte Egoismus und Altruismus auf Hilfeleistung aus? Experimental Psychology, 48(3), 248–257. https://doi.org/https://doi.org/10.1026//0949- 3946.48.3.248.