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Existing research primarily focuses on the two core elements of “people” and “goods”, but research on the “field” element is relatively rare and scattered. Therefore, this paper will analyse the relevant research literature in the core collection database based on the Cite Space software from the two dimensions of field theory and place attachment theory. To systematically review and sort out the theoretical basis of the influence of consumers’ online behavior in live streaming and service scenarios. The current research’s characteristics and status quo are reflected through literature citation data and keyword co-occurrence. The research conclusions: the model application and interpretation situation of the theoretical basis in the live e-commerce “field” era keeps pace with the times; the research on consumer behavior in the live streaming field needs to be further expanded; Few scholars pay attention to the consumer attachment emotion formed by the live streaming scene construction.

Today, more than ever, achieving Job Performance is one of the most challenging objectives for companies. The main objective of this paper is to investigate the role of Psychological Contracts and Job Satisfaction as mediators in leadership and Job performance relationships in the Saudi hospital sector. Moreover, the direct effect of leadership practice on Job performance. Simultaneously, the literature background of variables of study under the psychological contract theory would be discussed to propose the research model. The study depends on the secondary resource, the nature of the study, therefore, is exploratory, and the analysis relies on critical content analysis and theming procedure to construct its findings. The study found that both psychological contracts and job satisfaction have a mediating role in the relationship between leadership and job performance.

Saudi Arabia's higher education system suffers from academicians’ retention issues, besides low satisfaction. The employment situation in Saudi universities has shown considerable instability for many years, as shown by the high turnover rates among academic staff. The turnover rate is reported to be high and needs to be addressed with the help of retention strategies. Thus, the objective of this study is to identify and consolidate various relevant factors that have an impact on employee satisfaction and retention in the education sector in KSA, specifically in universities. This study also examines the mediating role of employee satisfaction between three factors: compensation package, perceived organizational support, and supportive work environment with regard to employee retention and the moderating role of gender between employee satisfaction and employee retention. To achieve the objectives, a survey strategy was applied to this study because it is associated with a deductive approach. This study employs the quantitative method, relying on primary data at the cross-sectional horizon. The population of this study comprises the academicians who work within Saudi Arabian universities. The online survey instrument was used to collect the data from the target sample size, which was determined to be 384 academicians. The study used structural equation modeling (SEM) to test the hypotheses developed in the study. The study has found a supportive work environment has a positive, significant relationship with employee satisfaction, as well as with employee retention. However, there were no relationships between (compensation package, perceived organizational support) and both employee satisfaction and employee retention. The study found employee satisfaction significantly mediated the relationship between a supportive work environment on employee retention. This study showed the importance of employee satisfaction in order to assist organizations in achieving employee retention. This study showed that the absence of moderator factors does not affect the relationship between employee satisfaction and employee retention.

The purpose of the study is to examine the factors that are perceived to have an impact on employee satisfaction and retention. This study employed a survey approach in order to gain the respondents' perceptions of the study. The target respondents of this study are academicians in the educational sector in Saudi Arabia. The source of the sampling based on the Saudi Ministry of Higher Education. A total of 384 respondents participated in this study, and the collection of the data was based on a stratified probability sampling technique. To address the research objectives, the study employed PLS-SEM to test the hypotheses of the study. The study has found that work engagement, co-worker relationships, and a supportive work environment are key to employee satisfaction in the educational sector in Saudi Arabia. Meanwhile, the working environment, perceived organizational support, and a supportive work environment are key to employee retention.

Panoramic visual, tactile, and auditory interactions have been widely used to create scene-based immersive experiences to enhance consumer experience and stimulate emotional responses, thereby increasing purchase intentions. Guided by scene marketing theory and the archetypal theory of mind-flow experience, this article introduces the concepts of presence and emotional arousal to examine how communication language causes emotional fluctuations in potential consumers, leading to purchase intentions. Therefore, from the interaction experience of “external perception - scene language” and “internal sensing - communication language”, the dual chain of mediation of presence perception and emotional arousal is selected to construct a consumer. The results reveal that the pathway of consumers’ purchase intentions is not always the same in the context of consumer language perception. In addition, the results demonstrate that the vividness and richness of the presentation of scene language in a consumer language perception context have positively influenced the relationship between communication language and presence perception. Compared to the direct effect on purchase intention, communication language tends to have an indirect positive effect on consumers’ purchase intention through the single mediation of presence perception and the chain mediation of emotional arousal. The increasing prevalence of interactive linguistic experiences, where emotional arousal has become an essential trigger for consumers’ purchase intentions, is an important representation of the specificity and complexity of consumer language elements. Thus, this research provides crucial theoretical guidance for the design of immersive experiential marketing and linguistic scenarios.

Under the background of rural revitalization, rural finance is the driving force to promote rural economic development and the pillar to achieve the strategic goal of rural revitalization. The VAR model of the relationship between farmers' income growth rate and rural financial support, rural financial support and industrial structure was constructed, taking the rural financial data of Anhui Province from 1999 to 2017 as samples. And the impulse response function and variance decomposition analysis were conducted. The empirical results show that the growth rate of farmers' income is greatly affected by rural financial support policies.

This study aims to explore the benefits and challenges of the inter-firm network relationships between Korean firms as buyers and their suppliers. Since the influence and strategies of the inter-firm network of overseas Korean firms have not been satisfactorily explored yet, this study attempts to contribute to the body of knowledge by exploring the benefits and challenges of inter-firm network for Korean firms in Malaysia. The results of this study highlights seven benefits of Korean firms having inter-firm networks: improved lead time and availability, ease of communication, long-term relationship, lower stock holdings at Korean multinational corporations or other MNCs (end-user), routine material information, trust relationship, and information sharing. In contrast, Korean firms also face challenges which include difficulty in terminating partnership, high dependence on one company, buyers’ superiority over the suppliers, a network of different strengths of suppliers, and connecting with the business through an informal network. The study suggests practical implications to be anticipated by potential suppliers of Korean firms in developing successful supplier-buyer relationships.

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future of their businesses.This research is expected to produce knowledge relevant to factors affecting the success of digital marketing benefit towards business success in MSMEs creative sector. The next researcher is expected to examine more respondents and wider research area, and this research is expected to give contribution and references to related institutions.

Integration of various theories is essential to completely understand and explain strategic alliances in a supply chain. The purpose of this paper is to develop a framework by integrating the features of transaction cost theory, resource-based theory, contingency theory, social exchange theory, and Kelley's personal relationship theory and test the framework through empirical research. The present study addresses the impact of strategic alliance motives, environment, asset specificity, perception of opportunistic behavior, interdependence between supply chain partners, and relational capital on strategic alliance outcomes. Besides, the study has also tested the role of relational capital as a central mediating construct. A sample of 2156 companies representing different industries in manufacturing in Malaysia was selected for the distribution of questionnaire. We tested the structural model using structural equation modeling (SEM). Based on the results, we conclude the following significant relationships: (1) strategic alliance motives and perception of opportunistic behavior on interdependence and relational capital, (2) interdependence on relational capital, (3) environment on strategic alliance motives, (4) relational capital on strategic alliance outcomes, and (4) the mediating role of relational capital. The current study adds significantly to the body of knowledge on strategic alliances and can help managers identify factors that influence the success of strategic alliances and provide a proper direction to develop robust and effective collaborative relationships between supply chain partners.

Purpose – The aims of this paper are: to argue the role of Kelley's personal relationship theory (PRT) in explaining the maintenance and success of alliance outcomes; to argue the inclusion of communication between supply chain partners as a major component of relationship capital in addition to trust and commitment; to test the impact of interdependence between supply chain partners on strategic alliance outcomes; and to test the role of relationship capital as a mediating construct between interdependence.Design/methodology/approach – A questionnaire was constructed and sent to 2,156 supply chain managers in Malaysia. The questionnaire captured three constructs: interdependence – task, goal and reward; relationship capital – trust, commitment, and communication; and strategic alliance outcomes – goal, value‐creation, and re‐evaluation. The companies were selected randomly from the Federation of Malaysian Manaufacturers (FMM) directory. Structural equation modeling (SEM) was used to test the hypotheses.F...