1. Marketing Decision - Making.
- Author
-
Tetteh, Vanessa A.
- Subjects
Decision making in marketing ,Marketing management ,Decision support systems ,Marketing strategy - Abstract
Today's marketing managers are expected to make complex decisions amid an excess of information and a lack of skills, experience, time and patience. Each marketing decision varies in terms of the problem that has to be solved, the environment in which the problem is solved, and the decision maker who has to solve the problem. To help marketing decision makers make the best possible decisions, marketing science has developed various decision aids, termed Marketing Management Support Systems.
- Published
- 2021