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The history of Porsche AG’s high-performance luxury automobiles began in 1931 when engineer and former Daimler executive Ferdinand Porsche (1875–1951) opened his own business, with his son Ferry (1909–98) joining a few years later. The cars were initially intended for racetracks rather than ordinary roads. After World War II, father and son worked together to design the Porsche 356, the road car that would make the company famous. They built the company into one of the most respected automobile manufacturers in the world, and Porsche AG has maintained its reputation for building luxury cars tuned for performance.