7 results on '"Chu, Junhong"'
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2. The impact of mergers and acquisitions on brand equity: A structural analysis
3. Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers
4. Beyond the more the merrier: The variety effect and consumer heterogeneity in system markets
5. Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response
6. Quantifying nation equity with sales data: A structural approach
7. An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
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